Our Story
The story of the foundation of 4-Bhai takes us all to old India – Founder of 4-Bhai – Mr Anant Goel helped people in making their clothes free from stains even when people of India were not free themselves. They started providing Detergent Powder And Washing soaps in India. continued manufacturing home-based soap for livelihood in India. Another reason was their passion and dedication towards making laundry soap accessible to all at affordable prices. The journey started with door-to-door selling and getting recognized as local ‘detergent ’. After years of consistently selling a high-quality magical cleaning product, Mr Anant Goel set up his first manufacturing unit– VIKASH SOAP FACTORY which was later on renamed as 4-Bhai. The generation-old business is still serving the Indian markets with the same agenda – making cleaning products accessible to all at affordable prices. The business is as old as Independence of India. We believe that it is a human right to experience cleanliness, to feel freshness. We are committed to staying honest and loyal towards the people of the nation. We are committed to providing the finest quality product and the best value for money.
Our Journey
Mission
Our mission is to make Earth a better place to live by providing non-toxic and dissolvable cleaning products at affordable prices.
Vision
The core ideology has always been to make the finest quality of cleaning products accessible to all and provide the best value of money to end-user with a wide range of excellent products.